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Decisions - IT investment - The return key.
(From Financial Director)
Byline: Malcolm Wheatley.
A few years back, America's Hershey Foods Corporation, famous for its chocolate bars, achieved fame of another sort. In the autumn of 1999, at a time of peak demand, it issued its second profits warning in as many months. The cause? Massive distribution problems, following a flawed implementation of SAP's R/3 ERP system, which affected shipments to stores in the peak Halloween and pre-Christmas sales periods. The result: in a booming stock market, Hershey shares ended the year 26% down from their year's high, with 1999 earnings per share estimated at $2.04, compared with 1998's $2.34.
But ...
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