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More Than partners Sky for web space.(British Sky Broadcasting Group PLC. Sky News)(Brief Article)

Revolution

| March 06, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

More Than has signed a partnership with Sky News to create a permanent presence on its site.

The eight-month deal, worth pounds 250,000, will showcase all of the Royal Sun Alliance-owned insurer's products.

Called 'Living', it will appear as an extra channel on the Sky News home page. Content will include lifestyle news and a Sky editor will be appointed to produce regular, topical material.

In addition, More Than will run ads on Sky News and Sky Sport to drive leads. These will include thumbnail ads …

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