Cisco Systems Hosts Smart Pass Executive Conference Series at CTIA WIRELESS 2006; VIP Sessions to Highlight Important Business Issues Facing the Mobile Industry.

WASHINGTON -- CTIA WIRELESS 2006(R) today announced that Cisco Systems(R) will host two VIP roundtable discussions as part of the Smart Pass Executive Conference April 5 and 6, from 11:00 a.m. - 12:30 p.m. The panels will explore the business models enabled by IMS and provide a global overview of businesses that are successfully implementing and benefiting from a connected workforce. CTIA WIRELESS 2006 runs April 5-7 at the Las Vegas Convention Center.

Join Mike Volpi, senior vice president, Routing Technology Group, Cisco Systems, and Jonathan Rosenberg, Cisco Fellow and co-author of the Session Initiation Protocol (SIP), as they engage in a discussion on emerging IMS business models and revenue opportunities posed by non-IMS enabled technology. The session, IMS and Beyond: Enabling New Business Models, will be held on April 5, 11:00 a.m. - 12:30 p.m. and will be moderated by Dr. Philip Marshall, director, Wireless/Mobile Technology, Yankee Group. Distinguished panelists will address enabling new services in both a SIP and non-SIP environment and how to maximize revenue from emerging multimedia applications. The session will take a hard look at the strengths that IMS brings, including handset intelligence, and discuss how to achieve a robust network and enable content filtering through non-IMS enabled technology.

Additionally, Smart Pass holders are welcome to join the roundtable discussion, The Connected Workforce: Creating the Virtual Workplace, to be held April 6, 11:00 a.m. - 12:30 p.m. Panelists include: Jeff Bradley, vice president, enterprise solutions, Cingular Wireless; Randy Ritter, vice president of product management, Sprint Nextel; Mauro Sentinelli, deputy chair of the GSM Association and previously managing ...