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The very specific dollar-level aspects of SEC Chairman Cox's executive compensation reform proposal made it stand out starkly from a second reform initiative the SEC announced earlier in January: a new policy on civil penalties. There the Commission was trying to signal to the business community when a company and its executives could expect a penalty at the level of the ones assessed World-Com, Inc. ($750 million) and Adelphia Communications Corp. ($715 million) or one more along the lines of the $50 million fine Cox announced that same day on McAfee, Inc. Or maybe no penalty at all. But there are no dollar ranges in the policy statement, and a strict reading of the new policy seems to ...