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Distributors cash in on the documentary.

Asia Africa Intelligence Wire

| September 30, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Canberra Times)

I F I WERE MORGAN SPURLOCK, I'd be quite pleased with myself. His documentary illustrating the poverty of a diet of food from McDonald's, Super Size Me, appears to be stopping the advance of super-size everything. McDonald's itself caved in pretty early on to the pressures brought to bear when the film, showing a healthy young Spurlock growing overweight and damaging his vital body functions during a month of McDonald's munching, first began screening in the United States. It has already stopped offering super-size portions in the United States and plans to phase them out in Britain by the end of the year.

Now, other international corporations are following in the wake of McDonald's. The food industry in Britain claims that its Manifesto for Food and Health, which calls for a voluntary ban on super-size chocolate bars, is a response to its concerns about obesity. We all know instead that it's a response to fears that if it doesn't put its own house in order, then the …

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