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(From The Yomiuri Shimbun/Daily Yomiuri)
BBMF boss aims to build mobile games empire
Tokiko Oba / Daily Yomiuri Staff Writer
Han Lian, chief executive officer of mobile game software maker BBMF Corp., said entering the Japanese market made him feel like an alien landing on a new world.
But if the alien's mission is to take over the planet, Lian's is to conquer the world of cell phone games--a new but rapidly growing field for which Japan is a key market.
The Nevada-based company, many of whose senior managers and engineers are Chinese expatriates, plans to establish a Japanese unit by the end of October, and the company is determined to become the largest mobile game company in the world.
"Japan is a very important part of our strategy," the 34-year-old Singaporean Chinese said in Tokyo in an interview with The Daily Yomiuri.
"There's a lot of animation characters that we can benefit from. We can get licenses from hit titles from console games and …