BBMF boss aims to build mobile games empire.

(From The Yomiuri Shimbun/Daily Yomiuri)

BBMF boss aims to build mobile games empire

Tokiko Oba / Daily Yomiuri Staff Writer

Yomiuri

Han Lian, chief executive officer of mobile game software maker BBMF Corp., said entering the Japanese market made him feel like an alien landing on a new world.

But if the alien's mission is to take over the planet, Lian's is to conquer the world of cell phone games--a new but rapidly growing field for which Japan is a key market.

The Nevada-based company, many of whose senior managers and engineers are Chinese expatriates, plans to establish a Japanese unit by the end of October, and the company is determined to become the largest mobile game company in the world.

"Japan is a very important part of our strategy," the 34-year-old Singaporean Chinese said in Tokyo in an interview with The Daily Yomiuri.

"There's a lot of animation characters that we can benefit from. We can get licenses from hit titles from console games and …