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Japanese spend 5% of food expenditure on functional foods at $126 pp/year.(FOSHU)

Nutraceuticals International

| September 01, 2004 | COPYRIGHT 1999 Marketletter Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Japan is not only the country of the rising sun, it is also where functional foods were born and where these have become a part of the fabric of Japanese healthy living, according to a new report from Paul Yamagouchi & Associates, entitled Functional Foods & FOSHU Japan 2004.

The Japanese spend $26 per person a year on functional foods, compared with $67.9 in the USA, $51.2 for Europeans and an estimated $3.20 a head in other Asian countries, it says. They also spend 5% of their food expenditures on functional foods, which have become a mainstream in the country.

Since 1990, the report estimates, over 5,500 new functional foods have been introduced in Japan, an average …

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