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AUSTRALIAN MEN'S MAGAZINE FHM TO RELAUNCH.

Asia Africa Intelligence Wire

| September 03, 2004 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Asia Pulse)

SYDNEY, Sept 3 Asia Pulse - Men's magazine FHM was relaunched Thursday in a move hoped to appeal to an increasingly sophisticated blokes' market and stretch its lead over its main rival in the sector.

FHM editor-in-chief John Bastick said the Australian male had moved on since the magazine was first published in 1998 and was now smarter, more sophisticated and better dressed.

"For too long we have been patronising to guys in their 20s who are actually well-travelled and career-minded," he said.

The new FHM format was a return to "big reads" and "big journalism".

Mr Bastick denied the relaunch was in reaction to…

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