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MIT PROF ROCKS `NET TO GROK FASHION FLOCK.(Interview)
Byline: Valerie Seckler
What do Internet links and Dilbert cartoons have to do with fashion?
Just ask Judith Donath, an assistant professor of media arts and sciences at the Massachusetts Institute of Technology Media Lab. She contends that the spread of links, symbols, and objects that people display online and in the real world shed light on how and why fashion trends emerge, spread and fade away.
"I'm working on an underlying theory of why this happens," explained Donath, who joined the MIT faculty in 1998, after taking a Ph.D. in media arts and sciences at the institute a year earlier. More broadly, Donath has harnessed the power of the Internet to trace and analyze the popularization of trends such as fashion, music and language by following the flow of information that underpins them.
"The work I've done shows the word `fashion' is used in a lot of different ways," Donath said. "What I have been interested in is fashion as the signal of an underlying quality. For instance, if what you're signaling is, `I am very stylish,' the way you signal that is different every year."
WWD: What does the Web tell us about the way fashion trends spread in a knowledge-driven society?
Donath: Well, for one thing, it spreads extremely rapidly. With…
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Source: HighBeam Research, MIT PROF ROCKS `NET TO GROK FASHION FLOCK.(Interview)
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