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London Market - How can London and Lloyd's avoid going into terminal decline?
(From Reinsurance)
Times change, needs shift, competitors appear and it's no great surprise therefore that no brand or market is everlasting. The subscription market has evolved gradually over the past 300 years, but the product itself has not radically changed. It is well documented that London is looking increasingly outdated both in terms of its cost base and service. To add to the pain, regulators and legislators are making the subscription market increasingly unwieldy.
Let's approach this problem from a marketing perspective. People often get confused by the term 'marketing', though this means nothing more than looking at it from a standpoint of ...
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