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Consumption Patterns among Young Japanese.
(From Journal of Japanese Trade & Industry (JJTI))
Byline: Nakamura Hiromi
Recently kimonos have become extraordinarily popular among Japanese women in their 20's and 30's. But it is not the ordinary classic garb that is all the rage, but rather, vintage kimonos that were everyday wear around the 1910s to 1920s which evoke Taisho romanticism and a Showa mood, available at second-hand kimono shops. Kimonos used to be everyday wear for Japanese, but these days, only a few people wear kimonos in their daily lives. Japanese people today view kimonos as a kind of special attire reserved for weddings, funerals and other formal affairs. Kimonos are usually ...
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