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Focus on Customers.
(From Journal of Japanese Trade & Industry (JJTI))
Byline: Billie Cole
When the news hit that Wal-Mart was entering the Japanese market in 2002(1), the headlines compared the company to the black ships which Commodore Matthew Perry brought into Yokosuka in 1853. These ships were the catalyst to a whole period of openness to the new world and ideas and, ultimately, growth and prosperity. At the same time, they posed an enormous challenge to the status quo and bodings of radical change for the established powers.
As one individual retailer, Wal-Mart does not have the mission of those early flotillas of ships dispatched by the West to open up the ...
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