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Japan is a Source of Innovation.
(From Journal of Japanese Trade & Industry (JJTI))
Byline: Werner Geissler
For Procter & Gamble, Japan represents an important market with enormous growth potential. In fact, given the relative development of our business here, we expect Japan to deliver growth rates ahead of the global average. However, although Japan is important as a feeder of business growth, it is even more important as a source of innovation for our operations throughout the world. And this function is very much rooted in the deep understanding of the habits and skills of Japanese consumers. We often use the clich? of Japan being different from other countries and the Japanese ...
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