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Japanese Consumers.
(From Journal of Japanese Trade & Industry (JJTI))
Byline: Itoh Motoshige
Highly Demanding Japanese Consumers Japanese consumers are said to be "the strictest in the world." This means they have high expectations in regard to the quality of the products they buy. In Japan's domestic consumer market, large numbers of companies compete intensely against each other, with the result that consumers have become extremely demanding when it comes to product quality, and tend to demand high-value service from makers and retailers.
Many companies that have tried to enter the Japanese market have experienced the idiosyncrasies of the Japanese consumer. ...
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