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(From Journal of Japanese Trade & Industry (JJTI))
Byline: Interviewer: Takamasu Kanji
The brand name "Olympus" perhaps evokes the image of digital cameras for the vast majority of people. The company sold a total of 7.4 million units in fiscal 2003, giving it 15% share of the global market. This makes Olympus the third largest digital camera manufacturer. However, viewing Olympus Corporation as a camera manufacturer does not exactly provide an accurate portrayal of the entire company. In addition to imaging devices, Olympus offers a unique line of products ranging from endoscopes and other medical devices to microscopes, blood analyzers and reagents. ...