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SWINGTIME.

The New Yorker

| August 23, 2004 | Gourevitch, Philip | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

From 1996, Andrew Ferguson on the effects of attack ads

Errol Morris, whose inventive and stylized documentaries include "The Thin Blue Line," "Mr. Death," and an Oscar-winning portrait of Robert McNamara, "The Fog of War," is also a prodigious director of TV commercials--the ultimate message movies. It's a lucrative sideline in which he takes considerable pleasure. He's made successful advertisements for such brands as Miller High Life, Adidas, and Volkswagen, although some of his favorite spots--one for Quaker Oats, for example, which shows an orangutan spooning porridge into his mouth, then setting aside the utensil and blissfully plunging his face into the ...

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