Elissa Sard Pollack.(ESP Co)(Brief Article)

If anyone knows how to deal with the press, it's Elissa Sard Pollack. For seven years, the media relations agent worked as managing editor of a residential pool and spa trade magazine. But in 1998, she felt it was time to strike out on her own and started ESP Co., her media relations firm in Madison, Wis. She didn't begin small either. Her first account was the then-Sta-Rite Industries, one of the largest producers of pool products at ...