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SiRF Technology Holdings, Inc. of San Jose, California, announced the establishment of wholly-owned subsidiary SiRF Technology (India) Pvt. Ltd., and a new development center in Noida, India.
SiRF India will focus on new product development, specifically chipsets and software that combine GPS with complementary technologies. It will also extend SiRF's reach into growing Indian and Asian markets for GPS-enabled systems, providing marketing and customer support throughout the continent. The India center plans to work on market-specific software to optimize SiRF's location platform to address the wireless and automotive market needs in developing countries.
The center will produce technical collateral and reference designs to accelerate time to market for customers, and to fund research in location technology at Indian educational and research institutions. India has long supplied hardware and software engineers to U.S. industry, and now the country has taken an active partner role in Europe's Galileo navsat program.
GoAhead. SiRF has ...
Source: HighBeam Research, SiRF goes to India, protects L-server.(Deals)(Brief Article)