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After three decades of more and more women keeping their birth names after marriage, an increasing number are now choosing to take their husbands' names at marriage, according to a Harvard University study.
The trend to keep their names began during the late 1970's and grew during the 1980's and 1990's, although most women still chose to take their husbands' surnames. Now the trend is reversing.
The researchers, Harvard economic historian Dr. Claudia Goldin and her former student Dr. Maria Shim, speculate that one reason for the change may be "a general drift to more conservative social values has made surname-keeping less attractive."
They used birth data in Massachusetts, New York Times wedding announcements and Harvard University alumni records to document the trend. Checking almost 7,000 wedding announcements in ...