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What's the difference between a $4 bottle of olive oil and a $20 bottle? Often, not much more than $16 and fancy packaging. In blind taste tests of 18 extra-virgin olive oils--national and store brands plus boutique oils from California--we found that Goya, $4.15 per 17-fluid-ounce bottle, held its own against the gourmet products and bested oils from big names such as Filippo Berio, Bertolli, and Colavita.
As promised by its label, Goya also tasted extra virgin--the highest-quality grade. Many of the other oils didn't, according to two experts trained in standards that the International Olive Oil Council in Madrid has established for olive oil's taste.
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