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Fast food: adding health to the menu.(Buyers Guide)
The health message is back. With no small fanfare, McDonald's, Burger King, and Wendy's have reintroduced entree salads; KFC is once again offering a nonfried chicken meal; and Taco Bell is letting customers substitute salsa for cheese and sauce in any menu item. Some chains are even promoting what amounts to a burger salad for consumers counting carbohydrates.
It's easy to be cynical about the deja-vu menus. Altar all "diet" dishes such as the McLean burger have come and gone Double burgers and fried chicken haven't left the building (The Carl's Jr. chain rolled out a 1-pound burger in May.) And the new, healthful-sounding alternatives come in the wake of a wave ...
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...consultant. Still, McDonald's growth at Burger King's expense, he...last 12 months, Burger King officials say. While McDonald's sticks to its...14% vs. 46% for McDonald's. But as Burger King seeks to reclaim...
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...Eso lo saben bien McDonald's y Burger King. La marcada superioridad...dominan el mercado: McDonald's tiene 41 por ciento y Burger King 35 por cinto, y...el Pas, 11 mil de McDonald's y 9 mil en Burger King, la mayora jvenes...
- McDonald's Buys 10 Closed Burger King Restaurants in Northern...
- Newspaper article from: Knight Ridder/Tribune Business News Glover, Mark January 21, 2000 700+ words
...almost twice what Burger King reportedly offered...the sale Friday. McDonald's could not pinpoint...restaurants" after Burger King offered around...the restaurants McDonald's purchased...Lal said. "Burger King wanted to get our...approval, we got McDonald's ...
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- Newspaper article from: Knight Ridder/Tribune Business News Jarman, Max January 6, 1998 700+ words
...cent hamburgers at McDonald's, then headed to Burger King for the free fries...texture of the new Burger King fries, but thought McDonald's product still...promotions at the nearby Burger King and McDonald's restaurants had...
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- Newspaper article from: Knight Ridder/Tribune Business News November 25, 2002 700+ words
...s success, Burger King and McDonald's pulled out...salads. While Burger King marched onto...battlefield first, McDonald's upped the...down. Now that McDonald's has thrown down the gauntlet, Burger King has chosen a...
- WHOPPER OF A GOAL; BURGER KING'S CEO RUNS TO OVERTAKE...
- Newspaper article from: Daily News (Los Angeles, CA) June 18, 1999 700+ words
...had been climbing. McDonald's failures accounted for part of Burger King's growth in market share. Not anymore. McDonald's has straightened...restaurants. ``McDonald's was in a downward spiral, and Burger King definitely capitalized...
- Once Again Court Rules in Favor of Burger King In Big Kids Meals Case vs....
- Press release article from: PR Newswire June 15, 2000 700+ words
...favor and against McDonald's Corporation...connection with Burger King Corporation's...the court granted Burger King Corporation's...summary judgment on McDonald's claims, holding...category. The suit by McDonald's was simply...the punch." The BURGER KING BIG ...
- Bcom3's fast food fellowship.(contract conflicts between agency units, Burger...
- Magazine article from: Advertising Age MacArthur, Kate November 19, 2001 700+ words
...family affair among Burger King Corp., McDonald's Corp. and Bcom3...purchase of then-Burger King shop Ammirati & Puris. But when Burger King ran a particularly aggressive campaign, McDonald's abruptly fired...
