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Build a 'Bot.(Web)(Brief Article)
In the 20th Century Fox sci-fi film I, Robot, set in 2035, robots like the NS-5 are commonplace (see "Hot 'Bots," pg. 24). To get U audiences in the proper mindset for this futuristic concept, Fox teamed with Adobe to build the I, Robot interactive 3D Web experience (www.irobotmovie.com) that offers a virtual environment within which visitors can custom-build their own NS-5 by combining various body parts, colors, textures, genders, operating systems, mobility options, and strengths. Then, users can issue commands to see how their robots perform.
"It puts people in the middle of the I, Robot world," says Damian Hagger, Internet marketing manager at Fox. "In essence, it's a virtual robotic lab, where we could brand our film and the robots, and get people used to interacting with them."
To create the futuristic experience, freelance Adobe Atmosphere designer George Lippert built a 3D model of the robot in Alias's Maya, using as references production images of the practical ...
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