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NFL gets Sirius: While some listeners are waiting for Howard Stern to leap to satellite radio and jumpstart the industry, the NFL--the real King of all Media--is already there.
Sirius was set to launch its 24/7 NFL channel this week, with daily commentary from Dan Reeves, Shannon Sharpe and Cris Carter. Coming this season: home and away broadcasts of every game (pitchman Tom Brady calls it NFL Sunday Drive). All of that is included in a standard $9.95 monthly subscription (that gets you all 184 channels Sirius offers), plus equipment for $100 and up.
Sounds like a bargain for displaced and insatiable fans, and ...