AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
A sexy little car for the city.
(From The Northern Echo)
Byline: Ian Lamming
FASHION sells and car makers are fast tuning into this simple fact.
Just one look at the TV ad for the new Kia Picanto reveals the target audience - young, trendy, city dwellers; the UK's equivalent of Friends and Sex in the City. To win them over, Kia has to make its new small car cheap, fun and trendy. Well it's cheap enough - the top of the range 1.1 SE only wades in at a weedy GBP6,995 leaving plenty of money in the kitty for Chianti and cappuccino.
It's fun too with peppy performance and quick steering; just the thing to whiz around the trendy parts of town looking for and beating rivals to those precious parking spots.
Big-eyed lights and a large smiley grille give the Picanto bags of personality in a segment of the motor industry renowned for the cheap and nasty.
Compact proportions make it the ideal town centre tool, though Kia claims it is biggest in class for its interior space.
- Picanto a very competitive car.
- Newspaper article from: Philippine Daily Inquirer November 30, 2005 700+ words
...Philippine Daily Inquirer) WHEN KIA MOTORS UNVEILED ITS brand-new supermini Picanto at the Frankfurt Motor Show...the overwhelmingly popular Picanto has been selected as the No...the most competition for the Picanto, with 10 total cars reviewed...
- Picanto tops in group tests ..LD: KIA's new Picanto has won many new friends in...
- News wire article from: Asia Africa Intelligence Wire September 5, 2004 700+ words
...Twingo, and Smart Fourtwo. The Picanto edged out the Hyndai Getz for...Auto Bild of Germany put the Picanto, Fiat Panda and Daihatsu Cuore to the test, with the Picanto left standing in the winner...Vice-President and COO of Kia Motors, "The recent group tests...
- Kia Picanto: a practical choice.
- News wire article from: Asia Africa Intelligence Wire December 1, 2004 700+ words
...1-liter engine of the Kia Picanto, it has no comparison. It...at 3,000 rpm, making the Picanto one of the most powerful cars...packages to make owning your Kia Picanto a lot easier. "We always...to look at," he added. As Kia Motors aptly indicates in its advertising...
- Picanto rated 'most economical'.
- News wire article from: Asia Africa Intelligence Wire August 31, 2005 700+ words
...The overwhelmingly popular Picanto has been one of our global...months of the current year, the Picanto has been our best-seller...chief operating officer of Kia Motors Corp., said. The Picanto outperformed established models...
- Still waiting for his Picanto.
- News wire article from: Asia Africa Intelligence Wire November 7, 2004 700+ words
...customers who have ordered a Kia Picanto. From my observation, I can see some new Picanto on the road. Can someone please...causing the delay in delivery. "Kia Motors Corporation of Korea launched the Kia Picanto Mini MPV in February 2004. Since...
- Kia's Picanto makes waves.
- News wire article from: Asia Africa Intelligence Wire June 16, 2004 700+ words
...very competitive pricing, the Picanto Mini MPV is tailor-made to...sibling, the Carens MPV, the Picanto features stylish and dynamic...features in this vehicle.' The Picanto will be competitively priced...of Overseas Sales Group II, Kia Motors Corporation. Naza Kia will...
- Picanto tops the best-value charts.
- News wire article from: Europe Intelligence Wire June 10, 2004 700+ words
...Daihatsu. The cute new Kia Picanto has just stolen your Charade...sale in Britain today. The Picanto has landed in top-of-the...cornering capability. The Picanto picks up extra points for safety...production, it should help the Kia Motors Corporation, part of the Hyundai...
- Picanto advert is a winner.
- News wire article from: Europe Intelligence Wire December 3, 2004 700+ words
...animated advertisement for the Picanto has been chosen as Best Ad...motor industry awards, the Picanto campaign was praised for being...Kia in consumers' minds." Kia Motors (UK) Ltd managing director...and all-round package. "Picanto had to appeal to an audience...
- Picanto revs up to the young and trendy.
- News wire article from: Asia Africa Intelligence Wire April 21, 2004 700+ words
...South Korean car maker Kia Motors came with a RM46,000...the 1.1 litre Kia Picanto comes fully equipped...in Jalan Lahat here, Kia Motors hopes to sell 4,000...but Nasimuddin said the Picanto will not be re-badged...
- Picanto packs a punch.
- News wire article from: Asia Africa Intelligence Wire February 26, 2005 700+ words
...turbocharged Proton Wira. Never mind about the Picanto driver's skills, but calling the Picanto a "demon"? No way. It's cute and innocent...bright light but except for the motoring Press, Picanto owners don't really go nuts like that. It...