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COPYRIGHT 2006 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.
As if the mainstream media were not beleaguered enough, now comes word that the Coca-Cola Company is about to release a new drink called Tab Energy. The plan is to capitalize on the popularity of the Red Bull genre while trading on the retro cachet of Tab, with those iconic pink cans--a plan that could threaten the sanctity of one of journalism's secret, and most self-conscious, power cliques: the cult of Tab lovers, who have persisted in drinking the pioneering diet soda, despite its virtual disappearance from the market.
"This is a lonely but inspired society," David Bradley, the owner of The Atlantic Monthly...
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