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INTERACTIVE media group YooMedia will sign a long term strategic agreement with Gala for its gaming channel Avago, believed to be worth around 8m [pounds sterling]. Gala will acquire the Avago brand and associated intellectual property together with the database of over 250,000 customer accounts.
Gala will re-brand the channel and relaunch it by the end of the third quarter in 2006.
YooMedia will continue to receive a share of the gaming revenues and support and develop contracts across the initial ...