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Handbag maker The Sak signs up little chicks to stand out in ad jungle.
Publication: Daily News (New York, New York) (via Knight-Ridder/Tribune Business News) Publication Date: 08-FEB-06 |
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COPYRIGHT 2006 Daily News
Byline: Phyllis Furman
Feb. 8--This little blonde chick loves her handbag.
Every girl needs a purse -- even the tiny, fuzzy little yellow chickens clucking in a new ad campaign from handbag maker The Sak.
The Sak -- known for its moderately priced crocheted and woven bags sold in stores like Macy's and Lord & Taylor -- is looking to crack through the clutter of handbag advertising.
Most bag makers tap razor-thin models or glamorous celebrities...
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