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New Service Connects Certified Marketing Solution Vendors With Top Marketers Worldwide
PALO ALTO, Calif., Feb. 3 /PRNewswire/ -- The Chief Marketing Officer (CMO) Council, an affinity network of nearly 2,000 of the world's top marketing executives, raises the standards for marketing applications with the launch of the CMO Council Marketing Solutions Center, which qualifies marketing solutions that help business executives and decision-makers improve the performance of their organizations. For details of the program, visit: http://www.cmocouncil.org/registrations/solutionscenter/index.html .
(Logo: http://www.newscom.com/cgi-bin/prnh/20060203/SFF036 )
More than ever, today's marketing executives need a trusted source of information that helps them identify and compare reliable solution providers with a proven commitment to quality and service. In the CMO Council's online Marketing Solutions Center, executives can find credentialed, quality-driven marketing applications providers offering a wealth of technology solutions for improving measurement, demand generation, collaboration, campaign management, process improvement, Web site effectiveness, and the productivity and output of their global organizations.
In turn, vendors of marketing solutions and applications who become CMO Council Certified(TM) have the opportunity to showcase their wares to the CMO Council's high-powered marketing audience -- controlling more than $50 billion in annual marketing expenditures -- achieving optimal brand and product visibility.
"As marketers grapple with the issues of yield, accountability and increased ...