The business of optometry has never been more challenging. Competition is fierce, technology changes daily, a new technique or treatment modality is introduced almost weekly and third-party payers continually slice us a smaller piece of the eye care pie. Despite this, online resources are available to help you navigate through some of these challenges. Here are some helpful Web sites that can aid you in doing just that.
PatientWire is an Internet-based system that allows you to interact with your patients online.
"The goal of PatientWire is to help doctors communicate and perform commerce with their patients online securely and reliably, thus keeping in closer contact with them," says PatientWire president Adam W. Farkas, M.D.
PatientWire does this by providing a suite of services that users can subscribe to based upon the needs of …