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Satellite TV still earns higher scores from viewers than either type of cable, but digital cable has come on strong.
In our recent national survey of more than 1,750 cable and satellite television subscribers, satellite continued to lead the pack in overall satisfaction, followed by digital cable and then analog. Our 2005 survey also confirmed what we found two years ago, that digital cable has made significant strides, narrowing the gap in overall satisfaction between it and satellite from 13 points in 2001 to just 8 points in both 2003 and 2005.
We expect digital cable will gain further ground in the future, driven in part by two features in which it ...