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Life/high & low: Vintage Modern. West Elm. CB2. You may not know the brands but you know the names behind them.
Taking a cue from the fashion industry's well-received "secondary lines" (Marc by Marc Jacobs, DKNY, D&G), home furnishings is the latest arena to spin off low-priced brands created by high-end designers.
Beginning with their ubiquitous Michael Graves accessories, Target was one of the first to jump on the bandwagon, offering high style to the masses. In October the mass merchandiser did it again, rolling out its biggest launch yet. The Thomas O'Brien Vintage Modern collection is comprised of 500 pieces all under $500 but backed by one of the most well-known names in New York design.
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Also jumping on the bandwagon are two major retail corporations. Crate & Barrel Inc. launched its CB2 line in 2001 as an option for those looking for funky modern over sedate and traditional. And Williams-Sonoma Inc. (parent of mall monsters Pottery Barn, Hold Everything and Williams-Sonoma) launched West Elm in 2002. Initially catalog-based, West Elm now boasts 11 stores nationwide in addition to Internet sales.
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- WEST ELM PURSUES YOUNGER FOLKS WITHOUT THE BARGAIN STORE TACK.(Brief Article)
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network Nicksin, Carole May 6, 2002 700+ words
NEW YORK-How do you introduce a...as the company developed West Elm, its moderately priced...Versacio, who relocated West Elm's minuscule staff (which...access to everything in New York. West Elm is different and has to...
- A West Elm grows in Chelsea.(News)
- Magazine article from: Home Textiles Today Felgner, Brent October 18, 2004 700+ words
NEW YORK -- Just two years...touch me retailer, West Elm has opened its second...couple of blocks away. West Elm in the midst of its...appear that way. West Elm is there to try and...most people miss in a New York City apartment. The...
- RETAIL STORE SIGNALS BEGINNING OF GROWTH SPURT FOR WEST ELM.
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network Nicksin, Carole December 8, 2003 700+ words
NEW YORK-With the opening of its first retail store, cataloger West Elm is ushering in a new stage...president and creator of the West Elm brand. Eighteen months into...exact number or location of West Elm stores that will open in 2004...
- west elm Debuts on Broadway.
- Press release article from: Business Wire February 26, 2009 700+ words
...furnishings style-setter west elm announced today the...at 1870 Broadway in New York City. The 24,000...On opening day, west elm will offer free delivery of furniture in the New York City area.* The west elm aesthetic is modern...
- Bridge line: mid-priced but high-profile, West Elm furnishings come home to a...
- Magazine article from: Interior Design Bernstein, Fred A. September 1, 2003 700+ words
...two years commuting from New York to San Francisco, where...But around the time that West Elm mailed its first catalog...influenced business, New York had more to offer," she...money. And why not, since West Elm is all about affordability...
- Pottery Barn moves in on Crate's turf; West Elm, CB2 each aim at cheap-chic...
- Magazine article from: Crain's Chicago Business Murphy, H. Lee November 8, 2004 700+ words
...and Southern California. Year-old West Elm is growing faster: The Oak Brook store and two in New York will be joined by one set to open...within five years. But by then, West Elm might have 80 stores,'' Mr. Segal...
- NEWS BRIEFS: TWO MORE WEST ELM STORES TO OPEN...NIBLOCK NAMED CEO-ELECT AT...
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network April 12, 2004 700+ words
Two More West Elm Stores to Open Williams-Sonoma's West Elm brand will roll out at least...company has chosen sites in New York City's Chelsea neighborhood...Williams-Sonoma launched West Elm as a catalog retailer, with...
- CB2, WEST ELM OFFER 'MINIMAL' LOOK.(At Home)
- Newspaper article from: The Cincinnati Post (Cincinnati, OH) February 18, 2006 700+ words
...same week CB2 debuted in paper, another West Elm Spring '06 catalog arrived. Of course, West Elm mails out 12 catalogs a year, so I guess the chances were good. (Editor's note: A West Elm store just opened this month at the west...
