Up Another Notch
Up Another Notch: Institution Building at Mead. By William H. A. Carr * New York: McGraw Hill Publishing Company, 1989. ix + 228 pp. Illustrations, tables, appendixes, and index. $24.95.
James W. McSwiney, who ran Mead Corporation during years of spectacular growth, was a man of extremes. In part he was an old-fashioned, up-by-the-bootstraps, go-by-the-book, work-for-the-same-company-all-your-life executive. The rest was modern manager personified, the sort who believed in consensus, strategic marketing, continuing education.
William H. A. Carr, a public relations executive who also has written books on John F. Kennedy and the du Ponts, uses McSwiney and his fifty-year career as the focal points for a corporate history of Mead. McSwiney was pivotal at Mead for basic reasons: change, reputation, and raw numbers. He bridged the founding family and the current management. And he deserves …