Owning our data: round two.(marketing management)

It can be argued that marketing today is based on three assumptions. One, companies own the information they collect about their customers and prospective customers. Two, the best way to connect buyers and sellers is through publishing information that attracts buyers to the seller. Three, that this information should primarily meet the seller's needs. In the dot-com era it was claimed that the net would change these assumptions. In particular, individuals would take back their personal information and decide which companies could reach them with their selling information. In essence the proposal was that Personal Information Managers (PIMS) would shield and assist the …