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COPYRIGHT 2005 The Miami Herald
Byline: Amy Martinez, The Miami Herald
Dec. 19--What would you look for if you were to buy a cruise vacation?
Silversea Cruises of Fort Lauderdale put that question to 5,000 people in affluent communities throughout the United States last year.
At the top of their lists: a small ship. Chief Executive Albert Peter sees that as vindication of Silversea's commitment to smallness at a time when cruise ships keep getting bigger and bigger. Silversea has four ships each carrying 290 to 300 passengers -- practically tiny compared to new Carnival or Royal Caribbean ships, which typically hold more than 3,000 passengers. At least a half-dozen cruise lines like Silversea are betting that a certain well-heeled segment of the cruising market still prefers small ships. They say that bet is starting to pay off after a rough few years following the Sept. 11, 2001, terror attacks and the subsequent falloff in travel. Now, they say, small ships are benefiting...
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