If you want to garner success on the global stage, it is vital that you carefully tailor your CRM for the international market, says David Brown.
CRM does great things for digital marketing. It makes us accountable and it makes our impact measurable.
Five years ago, digital marketing was more about a one-size-fits-all web site and blanket mailings driving traffic. Now we work closely with data experts to identify our audience, tailor the site accordingly, offer exclusive access to registered users, and make people feel part of something.
Translating this onto a global stage can be critical but, with the basics in place, it is not as hard as it sounds. …