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Light truck market takes a commercial stand
The light truck market offers a variety of profit opportunities for tire dealers who study local conditions and adjust advertising and inventories accordingly.
Unlike other truck tire segments, light truck tires expand out of the realm of the commercial carrier and into the everyday driving world. As with heavy-duty fleets, much goes into the successful soliciting and managing of light truck accounts.
"A dealer going after small (light truck) fleet business needs to emphasize product value, load-carrying capacity, dependability, retreadability and cost per mile," said Jack Laurent, manager-truck tire sales for Cooper Tire.
"Coupled with that is the dealer's own ability to provide service to the fleet owner."
What does this market have to offer? For instance: …