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Ericsson and NRK launch world's first interactive mobile TV.
(From Hugin)
Ericsson (NASDAQ:ERICY) and the Norwegian Broadcasting Corporation (NRK) conduct the world's first live trial of interactive mobile TV. The trial demonstrates a new way of using mobile TV, which allows mobile phone users to vote, chat and communicate with a television presenter while watching their favorite show - all at the same time and all on their mobile.
Together, Ericsson and NRK launched a downloadable client for the existing interactive TV format, Svisj. For example, viewers can vote for which music video is to be played next by the touch of a button and may also chat with each other or the host of the program. Gunnar Garfors, Director …
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