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"Doing Disney" Fosters media literacy in freshmen.

Academic Exchange Quarterly

| September 22, 2005 | Crank, Virginia | COPYRIGHT 2005 Rapid Intellect Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Abstract

Media-literate citizens understand that cultural productions transmit ideologies and influence private and public life. The Disney assignment sequence uses academic and non-academic sources to engage college freshmen composition students in reading and writing about Disney in order to develop media literacy, helping them become more critical consumers and helping them understand the cognitive dissonance that leads to real learning.

Introduction

Having been avid consumers of media for eighteen years or more, most college freshmen have unconsciously absorbed a worldview which endorses consumerism, validates the most ubiquitous messages ...

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Source: HighBeam Research, "Doing Disney" Fosters media literacy in freshmen.

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