The true mark of success (or lack thereof): an anti-you website.(CYBER BASHING)

Think you had a bad week at work? Stuff your gripes in a sack, Buck-o, because you don't know what hardship is. Imagine if every time you jammed the copier, ate the last break-room bagel or got caught stealing office pens, you not only heard about it from your boss but a new anti-you website popped up.

That's right. Your own personal html-hole. Welcome to the life of a coach in the age of the Internet.

Back in August, Cubs manager Dusty Baker bemoaned the fact he was being "run out of town." Why?

"FireDustyBaker.com," he said. But what Dusty didn't know was that it could have been worse. He could have been Texas A&M coach Dennis Franchione, who not only is enduring two websites dedicated to his ouster--FireDennisFranchione.com and Franunderfire.com--but even has a website reserved for the removal of his defensive coordinator: FireCarlTorbush.com. There, you can purchase a Fire Torbush T-shirt, which is a great icebreaker at parties. (Stranger: "Who's Torbush?" You: "Defensive coordinator at Texas A&M." Stranger: "Oh.")

Or he could have been Vikings coach Mike Tice. Sure, there's the standard FireMikeTice.com. But that wasn't urgent enough for the guys who started FireMikeTiceNow.com.

Seems a coach doesn't matter until there is a fire-him website. Fans don't boo or call radio talk shows anymore. Real fans start websites. And hawk merchandise, like the Hoosiers fans who put up FireMikeDavis.com, where you can get coffee mugs, license plate frames and thongs. My wife is proclaiming your incompetence on her underwear, coach. Take that!

Past success is not good enough. If a coach has a ...