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(From Post Magazine)
I was pleased to see a senior member of an insurance company, Fortis chief executive Barry Smith, bringing the importance of tackling fraud, while maintaining customer relations, to the fore ('Fraud is a business and customer issue', PM, 17 October, p11).
As someone who has worked in the financial services industry for over 17 years, much of which was focused on tackling fraud, I agree with Mr Smith's comments that the ultimate effect of fraud falls on customers through added cost or substandard service. It is imperative that insurers should be fighting fraud in a way that maintains its relationship with the honest majority.
The problem facing the industry is finding a solution so that loyal honest customers receive the highest levels of customer service during what is an emotional time, while at the same time ensuring the fraudsters do not fall through the books.
The company I work for believes using cognitive interviewing techniques in managing insurance claims is the answer. At its highest level, cognitive interviewing is a way of obtaining accurate information by using psychological techniques to encourage memory recall, allowing skilled professionals to determine whether an individual is ...