SENSIS LAUNCHES ESTARA CLICK TO CALL BETA.

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RESTON, Va.--(BUSINESS WIRE)--Dec. 1, 2005--Earlier this week, Sensis - Australia's leading information resource - launched a pay-per-call pilot on its search engine, sensis.com.au, powered by eStara's click to call technology.

With the click of a button, users of sensis.com.au - the search engine for Australians, can initiate a phone conversation with advertisers. The partnership was announced at this week's Kelsey Group Interactive Local Media 2005 (ILM:05) conference.

"Sensis is very excited to offer Australia's first 'Click to Call' solution, a leading edge technology," said Alex Parsons, Group Manager sensis.com.au. "We're committed to delivering innovative advertising solutions and encourage advertisers to participate in the trial to help grow their business, by driving direct phone leads from search results."

The service will be offered by Sensis at flat-rate pricing through the pilot. The company plans on migrating to auction-based pricing in 2006 and expects advertisers to pay a higher rate due to the increased value of phone leads in comparison to clicks to a website. Calls are free to the end-user.

Further expansion of the service will include deployment of call tracking numbers in addition to the click to call buttons. Built on eStara's VoIP (Voice over the Internet Protocol) platform, the service tracks inbound phone activity for toll-free numbers and provides real-time reporting and number provisioning.

Analysts predict pay per call advertising to become a $4 to billion industry by 2009. "We're seeing rapid acceptance of pay per call in the local search market," said John Federman, CEO of eStara.