Comment: Mephisto - Marketing nous skips the Finns as chief execs remain tight-lipped.

(From European Pensions & Investments News)

Bertold Brecht, the German author and playwright, once claimed that that Finns can stay silent in both Finnish and Swedish, the two official languages of the country. This may be true, but when the Finns do talk, they still struggle open up about pensions.

For the past two weeks, Mephisto has been struggling to educate Finnish pension funds about the complexities of capitalism: business conduct, marketing opportunities, open competition, and the like.

Her aim was very simple: to ask the same five questions from heads of local pension companies. Easier said than done.

Instead of getting her …