Bike Lights Lit Matsushita's Way. (31-OCT-05) Investor's Business Daily

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Bike Lights Lit Matsushita's Way.(MANAGING FOR SUCCESS)(REAL SOLUTIONS)

Publication: Investor's Business Daily

Publication Date: 31-OCT-05

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Byline: Doug Tsuruoka

Having a nifty product doesn't guarantee anyone will buy it. Japanese electronic pioneer Konosuke Matsushita realized that 80 years ago.

The upshot was one of the 20th century's most notable managing/marketing decisions.

The founder of a company that makes the Panasonic, National and other brands invented what's thought...

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