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Best public/nonprofit indoor family aquatics center: Silliman Family Aquatic Center, Newark Calif.(Silliman Family Aquatic Center)(Brief Article)
When the Silliman Family Aquatic Center opened its doors in July 2004, the response was overwhelming. The learn-to-swim program immediately filled to capacity, and there was a three-hour waiting period for recreational swim use. For a city without a water outlet for years, residents sure were thirsty. Before the facility's opening, the only aquatics offered were through private entities, health clubs and a wading pool in the park.
But the facility's success was about more than pent-up demand. It started with a strong advertising and marketing campaign, including television advertising targeted at three areas in the San Francisco Bay Area. A surge in attendance as well as tremendous booking of birthday parties and group reservations followed within the one-month period of commercials. The $5,000 ad campaign brought in approximately $14,000 in additional revenue. Now that's a thirst quencher.--R.Y.
Best Practices
1 Be ready to compromise. During busy times, Silliman had to try out ...
- The Family Aquatic Center. (Kettering, Ohio)
- Magazine article from: Parks & Recreation Fuerst, Carl F. July 1, 1993 700+ words
...with the new facilities of an outdoor family aquatic center has provided the City of Kettering...successfully met by the City's new Family Aquatic Center. The concept of a single year...1988 study process was adopting die family aquatic center concept as the facility of choice...
- Let the Fun Begin at the Family Aquatic Center at Chandler Park; Opening day to...
- Press release article from: PR Newswire May 24, 2004 700+ words
...DETROIT, May 24 /PRNewswire/ -- The Family Aquatic Center at Chandler Park opens its sixth...sandwiches, beverages, and snacks. The Family Aquatic Center promotes water safety and has...staff than the team we have here at the Family Aquatic Center," said Lorenzo Douglas, manager...
- TROY FAMILY AQUATIC CENTER HOSTS SPECIAL ADMISSION DAYS IN JULY
- News wire article from: US Fed News Service, Including US State News July 4, 2009 700+ words
...the following news release: The Troy Family Aquatic Center (TFAC) will host a variety...celebrate your mother for the Troy Family Aquatic Center's version of Mother's Day...be a Troy resident to use the Troy Family Aquatic Center, but Troy residents do receive...
- Family Aquatic Center gets two thumbs up.
- Newspaper article from: American News (Aberdeen, SD) June 24, 2007 700+ words
...the city reporter, I was chosen to preview Aberdeen's Family Aquatic Center last week. Kids will have to wait a little longer...I climbed the stairs to the top of the tower of Aberdeen Family Aquatic Center's three waterslides and looked down to the ground...
- DOG WATER EXTRAVAGANZA AT TROY FAMILY AQUATIC CENTER
- News wire article from: US Fed News Service, Including US State News September 1, 2009 700+ words
...furry friend for a 45-minute dog-only swim at the Troy Family Aquatic Center, Saturday, September 12. The Aquatic Center offers...Bow Wow and Longview Boarding & Grooming. The Troy Family Aquatic Center is located at 3425 Civic Center Drive on the north...
- GRANDPARENT/GRANDCHILD SWIM HELD JULY 21 AT TROY FAMILY AQUATIC CENTER
- News wire article from: US Fed News Service, Including US State News July 2, 2009 700+ words
...Grandparent/Grandchild July 21 from 11am-1:30pm at the Troy Family Aquatic Center. Enjoy pizza and beverage after a dip in the pool...Please bring a lock to secure your valuables. The Troy Family Aquatic Center is located at 3425 Civic Center Drive on the north...
- Fourth of July Splish Splash Bash At Chandler Park Family Aquatic Center...
- Press release article from: PR Newswire July 2, 2003 700+ words
...of July? Wayne County's premier attraction, Chandler Park Family Aquatic Center is the answer. The water park, "Splish Splash Land...Duhoski, cell: +1-517-402-4122, all for Chandler Park Family Aquatic Center
- Family Aquatic Center on schedule.
- Newspaper article from: American News (Aberdeen, SD) May 3, 2007 700+ words
Byline: Jackie Burke May 3--Construction is back in full swing at the Family Aquatic Center. "It's amazing how easy it is to meet with people when the sun is shining," said Bob Babcock, of Helms and Associates...
Source: HighBeam Research, Best public/nonprofit indoor family aquatics center: Silliman Family...