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In his 30 years at Lowe's Motor Speedway, track president H.A. "Humpy" Wheeler has set the standard by which all track promoters are judged. Called the P.T. Barnum of auto racing--and not just because he had his picture taken riding an elephant and sticking his head in the mouth of a tiger--Wheeler, 66, has blazed a trail in the entertainment and business world. Some of Wheeler's top promotional efforts, aka Humpy's Greatest Hits:
Lowe's under the lights. When R.J. Reynolds considered pulling the plug on The Winston All-Star race in 1992, Wheeler presented the novel plan of holding the race at night. Wheeler was met with skepticism from many who thought a speedway of that size could not be illuminated adequately, but $1.7 million later, the innovative and internationally acclaimed system was in place.
Breaking the gender barrier. Before Danica Patrick was born, Janet Guthrie attempted to make a name for herself in open-wheel racing. When Guthrie failed to qualify for the 1976 Indianapolis 500, Wheeler invited her to race in ...