Hot behind the camera.

(From The Economic Times)

Exactly a year ago, a little known French director named Laurent Bourdoiseau, with just three ads on his reel, was thrust into the limelight when a music video he'd made for the electropop band Air featured in Saatchi & Saatchi's New Directors' Showcase at Cannes.

Bourdoiseau's film, Electronic Performers, tells the story of a sound wave's journey through the human body. The wave, which appears as a tiny ball of light, races through corridors of nerve fibres and blackness, causing explosions of light as it collides with the alien-like structures in its path. It is, without meaning to detract from its obvious brilliance, a bit like watching Star Wars under a microscope on acid.

Less than a year later, Bourdoiseau is credited with directing one of the most unusual and daring car commercials for some time. Using the same trip-tastic techniques he used for the Air promo, he says he was given "a carte blanche to tell the story of the journey of a brilliant idea."

Unsurprisingly, the ad was commissioned by …