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Underneath It All.

Allure

| June 01, 2005 | Wells, Linda | COPYRIGHT 2005 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Allure

state of beauty

Survey

Beauty, said Oscar Wilde, is a form of genius that needs no explanation. We say show us the numbers. To get to the truth, we grilled women and men about weight, age, cosmetic surgeryonothing was off-limits. By Linda Wells

B

eauty has started wars, aroused poets, and changed the course of history. Today, it is a mysterious force that triggers conflicting reactions. We pine for it, question its motives, celebrate its uniqueness, and try to diminish its power. We believe that people who possess beauty somehow enjoy extra doses of goodness and wit. And then, in the same breath, we declare it superficial, holding up inner beauty as the nobler of the two. What a mess.

Allure set out to untangle current attitudes about this loaded subject. In an unprecedented study conducted by StrategyOne, we asked more than 1,000 American women to tell us about their looks, their bodies, their confidence, and their relationships. The answers are startling and reveal an important shift in attitude. All too recently, beauty was thought to fill women with a sense of inadequacy, one that kept them from realizing their potential at work and their overall sense of contentment. Now, women arenit necessarily chasing an idealized, impossible beauty. Today, 78 percent of women say they make an effort to enhance their looks, and an astounding 91 percent say they are satisfied with what they see.

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