Pumping up employees, sales.

Pumping up employees, sales

It is of utmost importance to properly train and motivate employees.

These knowledgeable and enthusiastic employees will give your customers the kind of service they deserve. They will also assure you of repeat business for those customers' future tire and service needs.

How do we go about guaranteeing this loyal customer base? Perhaps my experiences will work as an example.

After being out of the retail tire and service business for two-and-a-half years, I acquired six retail stores on Jan. 1, 1990.

The first thing we did was clean up the stores and merchandise them with attractive displays inviting to the customer. Remember, the first impression is a lasting one.

The foundation of any successful dealership is a good, solid customer base. You can only build this base with repeat customers. Therefore, we wanted to let every customer know that we appreciated him coming to our stores to give us an opportunity to get --and keep--his business.

An example of our extra effort is our Preventive Maintenance Analysis (PMA) program.

When we put a car on one of our lifts, we do a complete PMA service …