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STARS HOLD KEY TO THE CURE.

WWD

| November 07, 2005 | Moin, David | COPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David Moin

NEW YORK -- Saks Fifth Avenue has been stepping out with high-profile and frequent special events for a year and now the activities have accelerated.

The retailer kicked off the annual Key for the Cure campaign last month benefiting the Entertainment Industry Foundation's Women's Cancer Research Fund.

On Oct. 28, Saks hosted an English afternoon tea to celebrate an exhibit of Prince Charles' watercolor landscapes, and spotlight its new HTwo restaurant/cafe on the second floor. Saks is selling signed lithographs of the royal paintings, to benefit the Prince of Wales' Charitable Foundation, and has been on a restaurant rollout, in the past couple of weeks opening Snacks on the fifth floor and Chocolate Cafe on eight, selling Charbonnel et Walker from the U.K.

For the Key to the Cure event Oct. 26, Saks transformed its third floor into a dining hall seating 200, with music, dancing and a live auction.

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