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FLAGSHIP REDUX: BANKING ON STORES AS SHOWCASES.
Byline: Amy S. Choi and Meredith Derby
NEW YORK -- Retailers, designers and manufacturers are investing more in flagships to cut through the marketing din created by an oversupply of stores and brands.
Investments in flagships by luxury and moderate retailers have risen substantially in the last few years as they seek to create spaces in which to brand or rebrand their images and establish an ideal merchandising and sales environment for customers.
"The traditional ways of advertising have changed," said Brad Mendelson, executive director of real estate brokerage firm Cushman & Wakefield Inc., which has opened flagships for Calvin Klein on ...
- CINEMA: Femme Fatale; How did a girl who grew up on an organic fruit farm in...
- Newspaper article from: South Wales Echo (Cardiff, Wales) August 2, 2003 700+ words
...year-old farm girl from up-state New York with acting credits on her CV for television...like Loken, her birth took place on Rodeo Drive, Hollywood's most up market street...probably one of the few people to walk down Rodeo Drive nude legally,'' laughs Loken ``I...
- Madison Ave., Rodeo Drive: uneasy streets. (New York, Beverly Hills shops)
- Magazine article from: WWD Moin, David Ginsberg, Steve November 23, 1987 700+ words
MADISON AVE., RODEO DRIVE: UNEASY STREETS Business along New York's Madison Avenue and Beverly Hills' Rodeo Drive, the two most exclusive shopping...Burlington Arcade store in New York. Berk is a London-based...
- On Rodeo Drive.(Retail New York)
- Magazine article from: Real Estate Weekly May 5, 2004 700+ words
...announced the acquisition of 325-329 N. Rodeo Drive, located at the heart of the luxury...is located on the best block of N. Rodeo Drive. Neighboring tenants include Gucci...Prada flagship store. 325-329 N. Rodeo Drive is currently occupied by Giorgio and...
- High end, low rent? Rodeo Drive trails on list of world's priciest retail...
- Magazine article from: Los Angeles Business Journal Darmiento, Laurence October 5, 2009 700+ words
...foot. And while Rodeo Drive's rents are the...United States outside New York's three priciest...point on its trips to New York to woo new business. "Rodeo Drive happens to be a tremendous...value for the money. New York CEOs know that...
- Rodeo Drive looking to evolve, again. (Rodeo Drive, Beverly Hills, California)
- Magazine article from: Los Angeles Business Journal Sable, Julie July 14, 1997 700+ words
...its image problems, Rodeo Drive is in solid shape from...specializes in property on Rodeo Drive, said monthly rental...every major tenant on New York's Madison Avenue or...merchandise can help Rodeo Drive thrive. "There is room...
- There was a rumble on Rodeo Drive. (Rodeo Drive trademark issue)
- Magazine article from: Los Angeles Business Journal February 12, 1990 700+ words
...he stopped using the "Rodeo Drive" name in 1987. Fell began using the "Rodeo Drive" name in 1978, a year...Avenue Association in New York, the Committee's purpose...promote the luxury image of Rodeo Drive. Once a more pedestrian...
- Polo has plans to corral $10M Rodeo Drive volume. (Polo-Ralph Lauren Inc.)
- Magazine article from: WWD Ginsberg, Steve August 17, 1987 700+ words
...in yearly sales. The Rodeo Drive shop has 15,000 square...shop in 1971. It was on Rodeo Drive and carried only the...store was underspaced. "New York's $31 million speaks...become the leader on Rodeo Drive, Lauren will have to...
- Tiffany & Co. Beverly Hills to relocate to Rodeo Drive.
- Press release article from: PR Newswire August 2, 1988 700+ words
...BEVERLY HILLS TO RELOCATE TO RODEO DRIVE NEW YORK, Aug. 2 /PRNewswire...a structure in the new Two Rodeo Drive Complex, it was announced today...its participation in the Two Rodeo Drive Complex, an elegant development...
