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FLAGSHIP REDUX: BANKING ON STORES AS SHOWCASES.
Byline: Amy S. Choi and Meredith Derby
NEW YORK -- Retailers, designers and manufacturers are investing more in flagships to cut through the marketing din created by an oversupply of stores and brands.
Investments in flagships by luxury and moderate retailers have risen substantially in the last few years as they seek to create spaces in which to brand or rebrand their images and establish an ideal merchandising and sales environment for customers.
"The traditional ways of advertising have changed," said Brad Mendelson, executive director of real estate brokerage firm Cushman & Wakefield Inc., which has opened flagships for Calvin Klein on ...
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Source: HighBeam Research, FLAGSHIP REDUX: BANKING ON STORES AS SHOWCASES.